Market Development & Partner Programs | Market Support | Marketing Assists &
Coaching Assignments |
Client: Circles
Market Focus: Customer Loyalty, Employee Loyalty, Personal Services
www.circles.com
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Circles has revolutionized how corporations build life-long relationships with their customers and employees. By forging intimate relationships, Circles' loyalty programs
drive behaviors that drive increased profitability for our Fortune 1000 customers.
Founded in 1997, Circles delivers a disarmingly simple and unique key ingredient — the ability to get close to people. Circles believes that in the future the only loyalty programs
companies will consider are those which have a measurable effect on their bottom line. Circles' intimacy-based programs are the only ones that deliver on this promise today.
Assignments included marketing reconnaissance to develop new vertical segments; business development strategy and execution vis-à-vis industry leading players in each segment; evaluation
of partnerships to deliver the product over wireless technology; service delivery partner program development; and evaluation of new lines of business – e.g. service rewards.
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Client: Iron Mountain
Digital
Market Focus: Software, PC Back-up & Storage; International
www.ironmountain.com
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Connected Corporation is the world's leading provider of storage software for automated protection, archiving and recovery of distributed data.
The company's powerful, yet easy-to-use solutions help customers protect and centrally manage data from PCs and Windows servers, while eliminating costs and burdens associated with capturing
and recovering highly distributed data. Customers range from mid-size businesses to more than 600 of the world’s largest. Connected Corporation is a subsidiary of Iron Mountain Incorporated.
Marketing Recon/PLP was hired to work with Iron Mountain Digital on its Partner Program initiatives. |
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Client: Demandware
Market Focus: Software, eCommerce, Retail
www.demandware.com
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Demandware is the leading on-demand eCommerce platform. Demandware provides an eCommerce platform that combines full merchandising control and flexible functionality with the optimal profitability that only a Software as a Service (SaaS)-based pricing model can offer. With Demandware, retailers and manufacturers have complete control over the online brand and customer experience because they can tailor every aspect-from the "look and feel" to the functionality-to meet the needs of their specific customer profile. The scalable architecture provides features and functionality retailers will never outgrow.
Marketing Recon provided leadership on several key marketing communications initiatives.
The assignment included preparation, market support, and strategy for a major industry trade show, product launch, and Webinar. The project involved interaction with a large number of internal and external players and a fast turnaround of marketing materials. The Webinar - promoted primarily through an online media buy - achieved company record breaking registration and attendance results and the combined programs produced over ten qualified, substantial leads for the sales team. The success of the program led to a best practices session to capture the learning and set new standards for these programs in the company. |
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Client: PowerSkills Solutions
Market Focus: Software, Relationship Capital, Business Development, Private Banking
www.powerskills.com |
| Jacqueline has undertaken multiple engagements with global companies on their key initiatives with PowerSkills Solutions. Assignments included leading a project for a major European Bank to perform an Industry Best Practices Benchmarking Study on Private Banking in the US. and a market evaluation and sales qualification for key wealth management entities in the U.S.. Senior level bankers from across the financial services industry were interviewed. She also served as a classroom instructor and facilitator for PowerSkills Relationship Management for the sales organization of a global Hospitality company. In another assignment, she performed a Competitive and Market Analysis for a BTB Telecommunications systems company as part of its Services Growth Initiative. Jacqueline has also served as an advisor for PowerSkills go to market strategy. |
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Client: VoiceSignal
Market Focus: Wireless, Manufacturing, International
www.voicesignal.com
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| A privately held, emerging growth technology company that develops innovative speech recognition software systems that have been designed from the ground up to provide state-of-the-art
speech recognition within the constraints (processor, power, and memory) of mobile platforms. The assignment involved identifying potential partners in the Asia-Pacific Region. |
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Client: WebCT
Market Focus: Software, Education, International
www.webct.com |
| WebCT, Inc. is the world's leading provider of e-Learning solutions for higher education and is backed by $125M in venture capital investment. With a presence in 85 countries
around the world, WebCT is dedicated to maintaining its worldwide leadership position. WebCT assignments have involved strategic market research used to test high priority domestic and international
market development initiatives. The assignments included the identification and contact with key stakeholders in various market segments; in-depth interviews; and recommendations for direction
and positioning for new market entry. Other assignments have involved product development research, marketing planning, and value proposition development and testing. |
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Client: Tickle.com (formerly Emode.com)
Market Focus: Media, Entertainment, Market Research
www.tickle.com
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Tickle is the leading interpersonal media company, providing self-discovery, matchmaking, and social networking services to more than 18 million active members in its community
worldwide. Formerly known as Emode.com, Tickle was founded on the belief that personal insight and connections to others could be both scientific and fun.
Tickle was founded in 1999 as Emode.com by CEO James Currier, who developed an early passion for Internet technology, new media and social sciences. Currier envisioned how the Internet could
be used to help people learn more about themselves and better connect with others in a mutually beneficial environment based on trust and respect. Today, the company employs more than 50
people and is headquartered in San Francisco, CA. PLP worked with Emode founding team to create and target the Distribution Partners and create a partner program. |
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Client: Rockport Mortgage Corporation
Market Focus: Commercial Finance; Government; Health-Care; Construction
www.rockportmortgage.com
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| A ten-year old commercial mortgage corporation specializing in HUD financing for assisted living, apartments, healthcare facilities, and multifamily units. The assignment
involved the development of a Web business strategy and web presence. The Website established the foundation of partner program that recognizes existing customers and partners and begins
to attract new ones. The assignment included the web development, web launch, and customer recognition program. |
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Client: Thomas Group, Inc.
Market Focus: Energy, Engineering, Process Management
www.thomasgroup.com
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| Born of the challenges of the emerging semiconductor industry some thirty years ago, Thomas Group’s "First Pass Yield" (quality) and "Total Cycle Time"
(speed) process management concepts helped shape the semiconductor manufacturing processes that have made electronic products the ubiquitous and essential part of our lives they are today.
Thomas Group is a public company providing engineering consulting services to Fortune 500 companies. The assignment revolved around working with the VP of Business Development to address
Customer Retention and growth through effective post-assignment marketing. |
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Client: Tobacco Technology, Inc.
Market Focus: Tobacco, International
www.tobaccotech.com |
| TTI is a 30 year old private flavor house dedicated exclusively to all aspects of the tobacco flavoring business. TTI was founded by Duke Cassels-Smith in 1975 outside of
Baltimore, Maryland, USA - the hub of the trade region and the heart of Maryland tobacco growing country. TTI's familial heritage is a cornerstone of the company's reputation. The assignments
with TTI included the development of the value story, website, sales collateral, and ongoing marketing program development and oversight. |
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Client: Boston PC Networking
www.bpcn.net |
| Boston PC Networking (BPCN) is an IT consulting firm that can functions as a substitute or an adjunct for an IT services department. Growing companies use BPCN for a full
suite of services ranging from systems planning to daily maintenance of all aspects of the computer network. Through a coaching relationship, PLP worked with the business owner to advance
his marketing program and develop web content to distinguish his business. |
Client: Salvy the Florist
www.salvytheflorist.com |
| Boston-based florist with five locations, Salvy decided to grow nationally through the development of a leading edge technology web-site. A mini-web marketing and B to B
partnership strategy was developed on behalf of this venture. |
| Client: Everymile |
| Everymile (formerly www.everymile.com) was an e-commerce engine for a line of automotive aftermarket products that gave consumers a self-serve option for this important
investment in their vehicles. Extended Service Contracts for used cars, auto club memberships, and vehicle inspections were the core products. PLP was engaged to assist as a Chief Marketing
Officer during early stages to develop a channel sales program focusing on the online automotive and financial services verticals. Everymile was caught in the downspin of internet ventures
and forced to fold despite some good traction with partners. |
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Client: The Pleasant Street Inn
www.pleasantstreetinn.net |
| A 15 year old Bed and Breakfast in Rockport, Ma. Seeking to expand its growth through better use of its web-site and new product development. A Marketing Audit was developed
to assist in prioritizing opportunities and future direction. |
Client: VMC Group, Inc.
www.vmcgroup.com |
| The VMC Group is a 40-year old firm specializing in software and consulting solutions for the Public Sector. A project was undertaken to develop the key objectives and plan
for the initial web-site. |
Client: Historic Inns of Niagara
www.historicinnsofniagara.com |
| A family of three high end bed & breakfasts in Niagara-on-the-Lake, Ontario, Canada. Initiated partner program to help generate interest among specific target groups
of travelers. |
| Client: Dialout.net |
| A New Hampshire based software company that offered a telecommunications service to replace business modems. The application grew out of the company’s modem sharing
business. The project involved the evaluation and prioritization of partner “sets” and testing of the value story pre-launch. A recommendation of key elements of the partner
program was also prepared |
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