Marketing Recon is a business advisory service that focuses on the critical business growth areas of Market Assessment, Research, Development and Support.
By applying twenty years of experience and a network of subject matter experts, Marketing Recon is able to undertake strategic research and deliver intelligent marketing programs that directly
respond to the market priorities. On the other hand, sometimes a business owner just needs to get “unstuck” to move forward. Marketing Assists and Coaching services are available to
help executives use their marketing resources more effectively.
Marketing Reconnaissance itself is a technique that is applied to better understand the value proposition before any sales efforts have begun. Acting as a “forward observer”
– the business advisor identifies stakeholders that will influence the next new markets, products, and or lines of business. These are often customers, future customers, partners, or industry
groups that can be a critical influence on the business direction.
Market Assessment, Research & Development services encompass the following activities oriented toward growing the business to the next level of customers/markets:
• Marketing Reconnaissance – strategic research to test a value proposition and/or new product concept
• Partner Identification and Partner Program Development/Design
• Positioning Analysis
Market Support focuses on optimizing the existing customer and partner base:
• Partner Programs - Development
• Advisory Board Development
• Testimonial Development
• BTB Marketing Programs
• Relationship Capital Management offered with PowerSkills Solutions program
Market Assists and Coaching – Short term advisory sessions used to help small business owners attack a specific marketing challenge or get “unstuck” in their quest for
growth. Marketing Assists take the form of:
• One-on-one ½ day or day strategy sessions with email support
• Advice and review of marketing literature, websites, etc.
• Directional guidance for specific marketing programs
• Marketing needs analysis/recommendations for growing or small businesses
• Coaching for Business Leaders is available in collaboration with PowerSkills Solutions – www.powerskills.com
|
